Lotte ON Signs Business Agreement with Seoyang Networks

On the afternoon of the 15th, at the Lotte ON headquarters located in Lotte World Tower, Songpa-gu, Seoul, Kim Jang-kyu, Head of Product Division at Lotte ON (right), and Kim Sung-guk, General Managing Director of Brand Business Division at Seoyang Networks, are taking a commemorative photo after signing a business agreement.

[Asia Economy Reporter Jeon Jinyoung] Lotte ON signed a business agreement with the children’s fashion specialist company 'Seoyang Networks' on the 15th. Seoyang Networks operates popular children’s fashion brands such as Bluedog, Bluedog Baby, and Wrapping Child.

Through this business agreement, Lotte ON and Seoyang Networks plan to actively target the rapidly growing online children’s clothing market. They will especially focus on MZ generation (Millennials + Generation Z) parents, who are accustomed to online shopping and willing to spend generously for their children, offering various benefits and exclusive products.

According to the agreement, Lotte ON will open an official brand store for Seoyang Networks and hold regular monthly discount events. During these events, they will support sales expansion through banner and keyword advertisements, live broadcasts, and various internal and external exposures and benefits.

Lotte ON and Seoyang Networks will hold the 'Bluedog Family Autumn Season Special Exhibition' until the 18th. Five children’s brands including Bluedog, Allobot, and Wrapping Child will offer new autumn products at up to 40% discount, along with additional benefits such as up to 5% discount coupons and up to 7% instant card discounts. Representative products include the 'Bluedog Round Down Vest' priced around 62,000 KRW, the 'Bluedog Baby Waffle Cardigan Set' around 31,000 KRW, and the 'Wrapping Child Anorak Jumper' around 18,000 KRW.

Kim Jang-kyu, Head of Product Division at Lotte ON, said, "As the online children’s clothing market continues to grow recently, we signed this business agreement to collaborate with Seoyang Networks, which owns popular children’s brands," adding, "Lotte ON plans to open an official brand store with Seoyang Networks and provide customers with differentiated products and various benefits."

This content was produced with the assistance of AI translation services.