Lotte Homeshopping, Collection of Popular Fashion and Beauty Products... 'Best Shopping Week'

Popular Fashion, Living, Beauty, and Health Food Products Featured from 17 to 25
Industry-First MZ Exclusive Paid Membership Y-Club Pre-Reservation Starts from the 16th

Lotte Homeshopping Launches 'Y Club', a Paid Membership Exclusively for the MZ Generation.

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 16th that it will hold a "Best Shopping Week" from the 17th to the 25th, focusing on popular products by category such as fashion and living, and offering discount benefits.

Lotte Homeshopping said that this event was planned to provide customers with a reasonable shopping opportunity amid reduced consumption due to the economic downturn and high inflation. Under the concept of the "4 Major Categories Best Products Exhibition," popular products in fashion, living, beauty, and health foods will be showcased intensively. During the event period, all customers who make purchases will receive discount coupons worth a total of 10,000 KRW. For major products, a "Triple 10" promotion will be offered, providing up to 10% points accumulation, 10 months interest-free installment plans, and 10% card billing discounts.

In the fashion sector, new fall and winter products from exclusive brands will be featured. On the 17th, the fashion specialty program "L.SHOW" will launch a new brand "Le Blanc Payu," planned with the designer brand "Payu," which is favored by the MZ generation (Millennials + Generation Z). Eight products, including the "Anthony Jacket," which embodies Payu's unique style that feels both formal and elegant, will be introduced. Subsequently, new products from exclusive fashion brands such as "Georges Rech," "Laurel," and "LBL" will be intensively featured. On the 18th, a special exhibition of the global home appliance brand "Dyson," which has surpassed 700 billion KRW in cumulative orders, will be held, showcasing popular products such as the Airwrap and V10 vacuum cleaner. The living specialty program "Choi Yura Show" will sell German direct-import brands like "Boiro Electric Blanket" and "Centastar Bedding." Popular beauty and health food products will also be presented. These include the "Caraon Black Olive Soap," which exceeded 1.1 billion KRW in orders within 60 minutes last month, and the "Yeo Esther Glutathione," which sold out within 17 minutes of the broadcast start.

Meanwhile, Lotte Homeshopping is conducting pre-registration ahead of the official launch of Y.CLUB, the industry's first paid membership exclusively for the MZ generation, scheduled for the 5th of next month. Y.CLUB is open only to those aged 20 to 39 and offers differentiated, customized services such as Y-exclusive special exhibitions. Through this, the company plans to secure loyal MZ generation customers and expand its customer base. During the first pre-registration on the 16th, the first 1,000 registrants will receive a Bellygom NFT, and one person will be selected by lottery to receive an iPhone 14. The second pre-registration will run from the 17th to the 4th of next month, with all participants receiving points. Lotte Homeshopping introduced the paid membership L.CLUB in 2018, the first in the industry, surpassing 140,000 members within a year. Starting with the introduction of Y.CLUB, the company plans to expand differentiated services for the MZ generation.

Yoon Ji-hwan, head of marketing at Lotte Homeshopping, said, "We planned the 'Best Shopping Week,' which covers popular products by category such as fashion and beauty, to revitalize the consumption sentiment weakened by ongoing high inflation and to provide customers with reasonable shopping opportunities." He added, "Since we have secured a large quantity of products with high customer preference and will offer various discount benefits, we expect it to be a great opportunity for thrifty shopping."

This content was produced with the assistance of AI translation services.