GS25 Surpasses 1 Million Bottles Sold of Wonsoju Spirit... "Aiming for 3 Million Bottles by Year-End"

Achieving Cumulative Sales of 10 Billion KRW

At the convenience store GS25, a model is introducing the milestone of selling over 1 million bottles of Wonsoju Spirit.

[Asia Economy Reporter Lim Chunhan] The distilled soju spirit "Wonsoju Spirit" launched by GS25 has surpassed cumulative sales of 1 million bottles and sales revenue of 10 billion KRW.

According to GS25 on the 15th, distilled soju sales from July to August this year increased 13 times (1281%) compared to the same period last year. This is the result of the record-breaking sales of Wonsoju Spirit.

The share of distilled soju sales, which was just about 2% of total soju sales, surged to 25.2%. The convenience store soju market, which had long been divided between Chamisul and Chum Churum products, has been reorganized into a three-power structure including Wonsoju Spirit.

The main customer base of Wonsoju Spirit was found to be 37.4% in their 30s and 33.1% in their 20s. This means that more than 7 out of 10 customers who purchased Wonsoju Spirit belong to the MZ generation (Millennials + Generation Z).

GS25 doubled the supply volume of Wonsoju Spirit starting from Chuseok. By mobilizing the entire production line, the supply volume, which was previously 6 bottles per store per week (2 bottles per delivery, 3 times a week), was increased to a total of 12 bottles per store.

GS25 expects Wonsoju Spirit to achieve cumulative sales of 3 million bottles and sales revenue of 30 billion KRW by the end of this year.

A GS Retail official said, "We take pride in the fact that GS Retail and One Spirits, united under the concept of culture retail, are creating a new era for distilled soju in Korea," adding, "The close collaboration between the two companies to lead Korea's liquor culture will continue."

This content was produced with the assistance of AI translation services.