Due to the popularity of frozen convenience meals... Emart24 launches 'Yutacupbap' that hit the US market

Frozen Ready Meal Sales Increase by 67%

A model is introducing the Yuta Cupbap product at the convenience store Emart24.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 15th that it will sell three types of ‘HIPBOP Maepseuteo Cupbap,’ a product commercializing the global ready meal ‘Yuta Cupbap’ that has taken the U.S. by storm.

Yuta Cupbap started as a food truck in Utah, USA, in 2013 and currently has a total of 164 global stores, including 42 stores across the U.S. and 22 stores in Utah alone. The Maepseuteo Cupbap introduced by Emart24 is characterized by processing the locally verified cupbap from the Americas and Southeast Asia into a frozen instant product.

The product lineup consists of beef japchae fried rice, pork japchae fried rice, and dakgalbi japchae fried rice. It was launched by adding various toppings containing the recipe and secret of the Yuta Cupbap food truck to japchae fried rice cooked in a traditional cauldron style. In addition to the rich chili mayo sauce, a spicy Maepseuteo sauce is provided separately, allowing customers to adjust the spiciness according to their preference while enjoying the cupbap.

To commemorate the launch of this product, a payback benefit of 5,800 KRW is offered when paying for Maepseuteo Cupbap with Hana One Q Pay. Until the end of this month, customers who purchase the product will also receive a half-boiled Heungsaeng egg to enjoy with the cupbap.

According to Emart24, sales of frozen ready meals from January to August this year increased by 1.7 times compared to the same period last year. By commercial district, the growth rates were highest in single-person residential areas (72%), general residential areas (59%), and office districts (45%), respectively.

An Emart24 official said, “Through the sale of the globalized Korean food product Yuta Cupbap, we will not only enhance the taste competitiveness of Emart24’s food products but also help increase franchise store sales. We will continue to introduce differentiated food products to solidify our image as a curated gourmet shop.”

This content was produced with the assistance of AI translation services.