Lotte ON Opens Luxury Specialty Store 'On and the Luxury'... "200,000 Products on Sale"

Strengthening Pre-Inspection Program... Enhancing Product Reliability

Lotte ON has opened a luxury specialty store called 'On and the Luxury.'

[Asia Economy Reporter Lim Chun-han] Lotte On announced on the 15th that it will open the luxury specialty store "On and the Luxury" following the beauty specialty store On and the Beauty.

On and the Luxury offers about 200,000 luxury items at discounted prices, ranging from products directly imported by product managers to duty-free shop inventory luxury goods and items from sellers who have undergone a pre-inspection program. It also provides benefits such as a 20% discount coupon, up to 10% instant card discounts, and up to 24 months of interest-free installment plans.

On and the Luxury emphasizes handling trustworthy products as its greatest strength. In particular, it has strengthened the verification process for parallel imported products. Generally, sellers can register and sell products with just a business registration certificate, but On and the Luxury only allows sellers who have passed the pre-inspection process by luxury product managers to join.

In case of suspected counterfeit reports, it collaborates with the Korea Luxury Authentication Institute, the Trade-related Intellectual Property Protection Association (TIPA), and others to ensure quick resolution. It operates a dedicated counterfeit report consultation center for prompt counseling, and if the appraisal confirms the product as counterfeit, it compensates twice the purchase price.

To commemorate the opening of On and the Luxury, various benefits such as purchase gifts and prize events have been prepared. Until the end of this month, users who access the Lotte On application and select 4 numbers from 1 to 25 will receive 10 million L.Points if their numbers match the ones drawn during the live broadcast on the 12th of next month. If there is no winner, the prize money will be carried over, and an event with 20 million points will be held in October.

A Lotte On official said, “We are launching the luxury specialty store On and the Luxury to further solidify our position in the online luxury market by emphasizing product reliability,” and added, “We aim to develop it into a luxury specialty platform where about 20,000 luxury items?from directly imported luxury goods to Lotte Duty Free inventory and seller-imported products?can be searched at once and purchased at affordable prices.”

This content was produced with the assistance of AI translation services.