Samsung Electronics Expresses "Deep Sorrow" Over the Passing of the British Queen... What Connection Did They Have?
Posted Condolence Statement on UK Corporation Website
Supplied Home Appliances to the British Royal Family... Marketing Minimized Until the 19th
LG Electronics Also Posted a Tribute Message
Condolence statement on the passing of Queen Elizabeth issued by Samsung Electronics UK.
[Photo by Samsung Electronics UK website]
[Asia Economy Reporter Han Yeju] Samsung Electronics has joined the mourning procession for the late Queen Elizabeth II of the United Kingdom.
According to the industry on the 14th, Samsung Electronics' UK branch has posted a condolence statement for the Queen on its homepage since the Queen passed away on the 8th (local time).
On Samsung Electronics UK's homepage, a black-and-white photo of the Queen is displayed along with the phrase "Her Majesty the Queen."
In its statement, Samsung Electronics said, "We share the sorrow of the British people mourning the passing of Her Majesty the Queen," and "We express our deepest condolences to the royal family and commemorate the Queen's immense contributions throughout her lifetime dedicated to society."
The relationship between Samsung Electronics and the British royal family is special. In 2006, the British royal family selected Samsung Electronics as their TV supplier. In 2015, Samsung Electronics was again chosen as the refrigerator supplier. Currently, the British royal family owns various home appliances bearing the Samsung Electronics logo, including TVs, refrigerators, washing machines, dishwashers, and Air Dressers.
Samsung Electronics UK branch plans to minimize external marketing and public relations activities until the Queen's state funeral on the 19th. On the day of the funeral, the 19th, local stores and service centers will not operate.
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Meanwhile, LG Electronics UK branch also expressed condolences on the first page of its homepage, stating, "We extend our condolences to the British royal family, the British people, and the Commonwealth on the passing of the Queen."
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