Lee Jae-yong's 'Communication Management' Reaches Panama... Gifts Phones and Tablet PCs to 86 Employees' Families

Visiting Domestic and International Sites Daily to Encourage Employees

Samsung Electronics Vice Chairman Lee Jae-yong posing for a commemorative photo with employees of the Panama branch. (Photo by Samsung Electronics)

[Asia Economy Reporter Moon Chaeseok]

"Can I really use this? Shouldn't it be kept as a family heirloom?" -Family of a Samsung employee with multiple children on a business trip to Panama

"My mother-in-law received the gift and letter, then called me saying, 'Were you such an important person at the company?' and was deeply moved." -Samsung employee on a long-term business trip

"I was afraid if I could adapt well on my first business trip, but it feels like this gift was given to encourage me, knowing that." -Samsung MZ generation (born early 1980s to early 2000s) employee on their first business trip after joining in Panama

As Samsung Electronics Vice Chairman Lee Jae-yong continues his 'communication management' approach, engaging openly with employees at domestic and overseas business sites, employees who met him at the Latin American Panama site unanimously expressed pride in their company.

Samsung Electronics Vice Chairman Lee Jae-yong posing for a commemorative photo with employees of the Panama branch. (Photo by Samsung Electronics)

According to Samsung Electronics on the 14th, Vice Chairman Lee met with Panamanian President Laurentino Cortizo at the Panama City Presidential Palace to request support for hosting the '2030 World Expo' in Busan, held a meeting with corporate heads, and spent time communicating with employees.

The day before (local time), Vice Chairman Lee visited the Panama branch to encourage employees. The Panama branch is Samsung Electronics' first overseas branch. Panama is also the country to which Samsung first exported color TVs in 1977.

According to Samsung Electronics, Vice Chairman Lee sent holiday gifts to families of long-term business trip employees who stayed abroad without returning home during the Chuseok holiday to fulfill their duties.

First, he sent 'dried yellow corvina fish sets' as gifts to the families of about 20 long-term business trip employees in Korea. These long-term employees work at Samsung Electronics, Samsung Display, Samsung SDI, Samsung SDS, Samsung Fire & Marine Insurance, Samsung C&T, and others.

Additionally, Vice Chairman Lee gifted the latest Samsung mobile devices such as smartphones and tablet PCs to 86 members of 10 families of Samsung employees with six or more children. These employees belong to Samsung Electronics, Samsung Electro-Mechanics, Samsung SDS, Samsung Heavy Industries, S-1, and others.

A Samsung Electronics official said, "The reason Vice Chairman Lee sent gifts to families with multiple children is to encourage employees and their families who overcome the difficulties of balancing work and childcare and dedicate themselves to the company, family, and society."

This content was produced with the assistance of AI translation services.