GS Shop selects Han Hye-jin as fashion PB model... Launch of fall and winter new products

Design by Snoopy, Material Collaboration with Samsung C&T

GS Shop has selected Han Hye-jin as the new model for its premium fashion private brand (PB), Soul.

[Asia Economy Reporter Lim Chun-han] GS Shop announced on the 14th that it has selected Han Hye-jin as the new model for its premium fashion private brand (PB) Soul and will showcase its fall/winter (FW) new products.

GS Shop will sell three items including 100% wool Snoopy pullover, hooded pullover, and cardigan through the Show Me The Trend broadcast on the afternoon of the 17th. This year, the brand added freshness through collaboration with the global character Snoopy, and used Samsung C&T wool to enhance quality and trust.

Soul is a premium fashion brand that has succeeded in differentiation by emphasizing top-quality materials such as wool, cashmere, alpaca, and Polish goose down. Since its launch in 2012, the total order amount has reached approximately 500 billion KRW.

A GS Shop official said, “Soul has been loved by many customers for over 10 years with the brand concept of ‘encapsulating the finest materials in refined designs.’ This year, we have prepared a variety of lineups featuring signature items such as premium material knits and goose down, and we hope many customers will experience them.”

This content was produced with the assistance of AI translation services.