COEX Artium, New Name 'coex Shinhan Card atrium'... Sponsorship Agreement Signed

Shinhan Card Offers Customer Concert Discounts and Plans Customer Invitation Event

[Asia Economy Reporter Yoo Je-hoon] Shinhan Card announced on the 14th that it has signed a sponsorship agreement with 'COEX Artium,' located in Samseong-dong, Gangnam-gu, Seoul, as part of its Mecenat business (corporate support for culture and arts) and brand image enhancement efforts. Accordingly, COEX Artium will welcome customers under the new name 'COEX Shinhan Card Artium.'

COEX Shinhan Card Artium is directly connected to Samseong Station on Subway Line 2, offering excellent accessibility, and is equipped with various convenience facilities such as the Starfield COEX Mall. Additionally, after comprehensive renovations, acoustic blind spots within the seating area have been minimized, and the reverberation time has been implemented to be within one second, enhancing sound clarity.

One of the reasons for this sponsorship agreement is that Shinhan Card’s support for the domestic performance market aligns with securing diversity in performances, as seen in productions such as the original musical Almond, the Blue Man Group’s Korea tour, and the premiere of the musical Crash Landing on You.

Shinhan Card plans to offer discount benefits for high-quality performances held at COEX Shinhan Card Artium and will also host customer invitation events through 'Shinhan Card The Moment.' Meaning 'to gift customers new experiences and moments of emotion,' Shinhan Card The Moment began last February with the musical Wicked and has since featured various performances including musicals Dracula, Excalibur, Frankenstein, Notre-Dame de Paris, and Aida.

Meanwhile, Shinhan Card is solidifying its position as a Mecenat company by opening COEX Shinhan Card Artium, following Shinhan Card FAN Square in Hapjeong-dong, Seoul, SoHyang Theater Shinhan Card Hall in Haeundae, Busan, and the Blue Square Shinhan Card Hall, a leading complex cultural space in Korea. Through COEX Shinhan Card Artium, Shinhan Card aims to complete the geographical balance of cultural and artistic benefits it provides in Seoul, while actively leveraging the trendy image of the area to enhance the Shinhan Card brand image and maximize geographical advantages.

A Shinhan Card official stated, "With this sponsorship agreement, we hope to revitalize cultural and artistic performances and provide customers with special experiences beyond everyday life through high-quality and diverse cultural content," adding, "We will continue to carry out Mecenat activities in the cultural performance sector in line with Shinhan Financial Group’s Environmental, Social, and Governance (ESG) strategy."

This content was produced with the assistance of AI translation services.