"Buy Pop Art on Home Shopping" Lotte Home Shopping Hosts 'Lotte On Air Art Week'

Artnom, Kim Bar, and Over 20 Pop Art Artists' Works Sold Exclusively

Lotte Homeshopping Hosts Online Art Festival 'Lotte On-Air Art Week'.

[Asia Economy Reporter Jeon Jinyoung] Lotte Homeshopping announced on the 14th that it will hold the 'Lotte On-Air Art Week,' an exclusive sale of works by more than 20 famous pop art artists including Artnom and Kim Bar, through mobile TV from the 19th to the 25th.

This event is themed as an art festival to enjoy at home after work, with actor Lee Kwang-gi, who is active as an art director, introducing a new artist's work every day. In response to the ongoing art-tech craze, where the MZ generation (Millennials + Generation Z) is purchasing artworks as investments, the festival was planned as an online art festival selecting only star artists who are gaining attention from the younger generation.

In fact, the recent three-month order amount of 'Banggu-seok Culture Hall,' a culture specialty section launched by Lotte Homeshopping in February this year, has increased more than sixfold compared to the previous three months.

On the 19th at 7 PM, Lotte Homeshopping will offer a limited sale of original works by Artnom, an artist popular for his modern characters representing himself and his family combined with traditional folk paintings. Artnom is known for collaborations with famous brands such as Samsung Galaxy and Nexon KartRider. On the 20th at 8 PM, eight original works by pop artist Kim Bar, known for bright and vivid peace flowers and smile-themed works, will be sold. Kim Bar won the Artpick Gallery contest just nine months after debuting in 2020. On the 21st at 7 PM, works by six popular artists including Jung Young-hwan, famous for his blue landscapes, will be showcased, and on the 22nd at 8 PM, works by Lee Seulro, who expresses fairy-tale sensibility with pastel tones, along with Drawing Mary and Jung Soo, will be presented respectively.

Lee Bohyun, head of Lotte Homeshopping's Media Business Division, said, “In line with the art-tech craze, we are holding an online art festival featuring more than 20 star artists popular among the MZ generation. We plan to actively reflect changes in cultural and artistic market trends and expand our service areas to strengthen our business competitiveness.”

This content was produced with the assistance of AI translation services.