Trusted Baek Jong-won's Lunchbox... "Can't Eat Because It's Sold Out" [Im Chun-han's Convenience Store Adventure]

Reservation Purchase via PocketCU App
Operating 45 Types Including Triangle Kimbap and Lunchboxes
Cumulative Sales Surpass 300 Million Units

[Asia Economy Reporter Lim Chunhan] Recently, a ready-to-eat meal series directly participated in by culinary researcher Baek Jong-won has been gaining great popularity at CU. I visited several convenience stores near my home, but most were out of stock and the available products were limited. So, I made a pre-order for the ready-to-eat meals released last month through the PocketCU application (app) and received the products two days later.

Baek Jong-won's Bul-Ori Yubu Sushi contains stir-fried duck meat in a special fire sauce and yubu sushi, priced at 4,900 won. After microwaving it for one minute, the spicy fire aroma was strongly felt. The duck meat combined with the moderately spicy sauce created a harmonious taste, and eating it together with the sweet and sour yubu sushi was truly a delicacy. Mayonnaise sauce, pickled radish, and ssammu (pickled radish wraps) were also included, allowing for various ways to enjoy the duck meat.

Baek Jong-won's Bul-Ori Triangle Kimbap contains fire sauce duck meat and is priced at 1,300 won. This product felt a bit lacking as the topping was only in the center and not fully packed. However, since the rice itself was seasoned, the overall taste was somewhat compensated. Baek Jong-won's Bacon Cream Pasta featured a thick cream sauce sprinkled with parsley. After microwaving for two minutes, the bacon aroma came alive. Taking a bite of the noodles, coarse black pepper was noticeable, adding a slight spiciness that balanced the creaminess. This product is priced at 4,800 won, and a meatball tomato pasta is also available.

Baek Jong-won's Bacon Cream Pasta.

Baek Jong-won's Assorted Anju Lunchbox consists of gochujang pork bulgogi, tofu kimchi, stir-fried sausage, macaroni, and rolled omelet, priced at 5,900 won. The gochujang pork bulgogi had generous amounts of meat and vegetables, and the tofu kimchi had a moderate sourness from the kimchi. The stir-fried sausage, macaroni, and rolled omelet had predictable, mild flavors. Overall, it felt more like a basic, popular taste rather than truly delicious. It seemed suitable for those who want to enjoy a variety of anju (side dishes for alcohol) when drinking alone at home.

Currently, CU operates a total of 45 Baek Jong-won series products including triangle kimbap, hamburgers, hot dogs, and lunchboxes. This series has surpassed a cumulative sales volume of 300 million units since late 2015. Especially last month, CU’s lunchbox sales increased by 33.2% compared to the same period last year, with more than 4 out of 10 lunchbox buyers choosing Baek Jong-won series products, showing a very positive response.

This content was produced with the assistance of AI translation services.