Yanolja, Plogging Hiking Club 'Sseubong Club' Founded
[Asia Economy Reporter Donghyun Choi] Travel and leisure platform Yanolja announced on the 13th that it has launched the plogging hiking club ‘Sseubong Club.’
Plogging is an international environmental protection movement combining the Swedish word 'Ploka up' (to pick up) and the English word 'Jogging,' involving picking up trash while walking or running. The Sseubong Club, founded by Yanolja, is a group that cleans mountains together with hikers while traveling around various parts of South Korea. The club plans to hold its inauguration ceremony at Namsan on the 23rd and begin full-scale plogging hikes. Following Namsan, the club will expand its membership starting with mountains that are popular and easily accessible, such as Ansan in Seodaemun and Bukhansan. The activities of the Sseubong Club will be revealed over a total of eight episodes on the YouTube entertainment studio Lululala D-Lab (SLLDLAB) channel.
Yanolja has opened a Sseubong Club page within its application to provide information on filming locations for each episode. It also launched a new Instagram account for the Sseubong Club to recruit members and provide location information. Communication with members will continue through YouTube community, Naver Band, Kakao Open Chat, and the ‘Somoeum’ app. Customers who wish to participate in plogging can check the schedule and locations through various Sseubong Club channels and visit the sites accordingly.
To encourage participation in Sseubong Club activities, Yanolja has produced plogging goods to be distributed on-site. The plogging goods include biodegradable bags, cotton gloves, pouches for trash collection, as well as sports towels, metal badges, and removable stickers for plogging certification.
Hot Picks Today
"Stocks Are Not Taxed, but Annual Crypto Gains Over 2.5 Million Won to Be Taxed Next Year... Investors Push Back"
- "Even With a 90 Million Won Salary and Bonuses, It Doesn’t Feel Like Much"... A Latecomer Rookie Who Beat 70 to 1 Odds [Scientists Are Disappearing] ③
- "Who Is Visiting Japan These Days?" The Once-Crowded Tourist Spots Empty Out... What's Happening?
- "Am I Really in the Top 30%?" and "Worried About My Girlfriend in the Bottom 70%"... Buzz Over High Oil Price Relief Fund
- "It Has Now Crossed Borders": No Vaccine or Treatment as Bundibugyo Ebola Variant Spreads [Reading Science]
Kim Yong-kyung, head of the Yanolja brand office, said, “Recently, the eco-friendly trend has rapidly spread across all generations, and a culture of enjoying and certifying it together is becoming popular. We plan to create on-site participatory content rather than one-way content delivery so that more people can easily and enjoyably embrace the theme of eco-friendliness.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
