CJ Wellcare Launches 'CJ BYO High Protein Probiotics'

[Asia Economy Reporter Eunmo Koo] CJ Wellcare announced on the 7th that it has launched ‘CJ BYO High Protein Probiotics,’ which allows for balanced protein intake and bowel movement care simultaneously.

CJ BYO High Protein Probiotics is a health functional food that enables simultaneous consumption of protein and probiotics, containing the patented intestinal probiotic CJLP243 and premium protein. Additionally, it includes seven grains, allowing consumers to enjoy a savory protein probiotic by mixing one packet with water daily.

CJ Wellcare developed ‘CJ BYO High Protein Probiotics’ reflecting the recent consumer trend of wanting to conveniently consume protein. The premium protein is formulated with a 1:1 ratio of plant protein to animal protein to aid digestion. It consists of nine essential amino acids including leucine, lysine, and methionine, and contains 21g of protein, which is 175% of the daily recommended intake by the Ministry of Food and Drug Safety.

The intestinal probiotic CJLP243 is a plant-based probiotic derived from Korean fermented foods, developed based on CJ CheilJedang’s 60 years of fermentation technology. It has strong survivability, enduring stomach acid and surviving until the end of the intestines. Furthermore, the ‘quadruple coating technology’ creates a protective layer around the probiotics, enhancing their vitality, while suppressing harmful bacteria and activating beneficial bacteria.

Dr. Hyunseon Yoon, head of the Probiotics Research Institute at CJ Wellcare, stated, “Alternatives such as protein shakes or drinks that conveniently maintain protein balance are gaining popularity,” adding, “We will lead the market by emphasizing the quality of CJ BYO High Protein Probiotics, which is certified as a health functional food rather than a general food.”

This content was produced with the assistance of AI translation services.