"Holiday Food in Lunchboxes" Emart24 Sells Half-Price Holiday Lunchboxes

Assorted Jeon, Namul, Japchae, and Other Holiday Signature Dishes
Half-Price Holiday Lunchbox Event Until the End of September
'Myeongin Sogokju' with Emart24 Design Package Also Available

Emart24, Hangawi Hansang Dosirak.

[Asia Economy Reporter Kim Yuri] Emart24 announced on the 7th that it will offer half-price holiday lunchboxes and master So-gokju to celebrate Chuseok.

Emart24 said it will start selling the "Hangawi Hansang Dosirak," a lunchbox composed of representative holiday foods, from that day. The Hangawi Hansang Dosirak consists of assorted jeon such as perilla leaf jeon, kimchi jeon, chive jeon, donggeurangttaeng, and meat rolls, as well as three-colored namul including spinach, soybean sprouts, and bracken, along with representative holiday dishes like beef bulgogi and japchae. A small package of gochujang is also included.

Emart24 expects an increase in "Honchujok," people who give up returning home and spend Chuseok alone at home due to the short Chuseok holiday this year, and anticipates that many will seek holiday lunchboxes due to the burden of preparing Chuseok food amid rising prices. Therefore, they will hold a half-price event for holiday lunchboxes until the end of September. When paying for the holiday lunchbox with the event card, it can be purchased at half price for 4,000 won.

To celebrate Chuseok, Emart24 will also exclusively offer "Sueulsueul So-gokju" (360ml). So-gokju is a traditional Korean liquor brewed with a small amount of nuruk (fermentation starter). This product features the traditional liquor "Hansan So-gokju," made by Woo Heeyeol, the only master of So-gokju in Korea (Chungnam Intangible Cultural Property No. 3), with a newly applied "Sueulsueul" design that won the Grand Prize at the "Asia Design Prize 2021" last year. The design motif is based on Jeongganbo, Korea's first musical notation that can indicate pitch and duration, reinterpreting the traditional liquor label in a modern way.

Sueulsueul So-gokju is a yakju (refined rice wine) with a deep scent of wild chrysanthemum and features a smooth taste without artificial additives. The alcohol content is 13%.

Emart24, Sueulsueul Sogokju.

This content was produced with the assistance of AI translation services.