Videos Everywhere in Berlin... Samsung Electronics Goes All Out to Support 'Busan Expo' Bid

Promoting Hosting Activities at IFA 2022 Attendance

A promotional video for the Busan Expo is being shown on a large LED screen at the entrance of the Samsung Electronics IFA exhibition hall.
[Photo by Samsung Electronics]

[Asia Economy Reporter Han Yeju] Samsung Electronics is promoting the bid for the '2030 Busan World Expo' at 'IFA 2022,' Europe's largest home appliance exhibition held in Berlin, Germany.

Samsung Electronics announced on the 5th that it showcased various advertisements introducing the '2030 Busan World Expo' to visitors from around the world not only at the Samsung Electronics IFA exhibition hall located in City Cube Berlin at Messe Berlin but also throughout Berlin.

At the Samsung Electronics IFA exhibition hall, a promotional video for the Busan Expo was screened using a large 17-meter-wide central screen and various LED screens inside the exhibition hall. Additionally, promotional brochures from the bidding committee were distributed to visitors at the entrance to raise awareness of the Expo bid activities.

The large outdoor advertisements installed in the city center of Berlin included the Busan Expo emblem, and promotional videos for the Expo were also screened at major high-traffic locations such as the Samsung store in the KaDeWe department store, a pop-up store on the representative shopping street Kurf?rstendamm, and Berlin Airport.

This content was produced with the assistance of AI translation services.