"Strengthening Counterfeit Distribution Verification" Balan Signs Business Agreement with Luxury Authentication Center 'Goibito'

(From the left) Bae Sang-moon, Team Leader of Koibito Luxury Appraisal Center, and Park Yo-han, Head of Ballan ESG Management Office, are taking a commemorative photo after signing a business agreement.

[Asia Economy Reporter Koo Eun-mo] Online luxury platform Ballan has partnered with Goibito's affiliated luxury appraisal center, which operates the largest second-hand luxury store in Korea, to ensure the distribution of authentic products and eradicate counterfeit goods.

Ballan announced on the 5th that it signed a business agreement with Goibito on the 2nd to promote the distribution of genuine products and the eradication of counterfeits.

Through this agreement, customers who purchase luxury goods from Ballan can use the 'authenticity appraisal service' by visiting the Ballan customer center or Goibito's online platform and over 30 stores nationwide. Additionally, Ballan will conduct more thorough pre-distribution inspections by operating a 'mystery shopper program' for its logistics center, IFC Mall connected store products, and tenant companies.

Furthermore, to prevent and eliminate the distribution of counterfeit goods in advance, Ballan will mandate regular training programs for its employees and partner companies. From an ESG (Environmental, Social, and Governance) perspective, Ballan will focus on creating a safer luxury platform environment by sharing trends in counterfeit goods and blacklists of distribution companies.

Park Yo-han, Head of ESG Management at Ballan, stated, “Goibito's 20 years of accumulated appraisal data and collective appraisal expertise are the industry's best. Going forward, Ballan will lead efforts to create a platform environment where customers can trust and confidently purchase luxury goods and foster a virtuous cycle in the luxury distribution ecosystem.”

This content was produced with the assistance of AI translation services.