GS Group Accelerates Promotion for 2030 Busan Expo Bid

FC Seoul captain Na Sang-ho, wearing an emblem patch wishing for the successful bid of the 2030 Busan Expo, and the LED advertising boards and promotional videos supporting the bid displayed at Seoul World Cup Stadium

[Asia Economy Reporter Donghoon Jung] GS Group announced on the 4th that its major affiliates, including GS Retail, GS Caltex, and GS Sports, are stepping up promotional activities to support the bid for the '2030 Busan Expo.'

GS Retail plans to hold customer participation events and success prayer events to support the 2030 Busan Expo bid. They will use all media channels, including GSTV broadcasted nationwide at convenience stores, GS Shop home shopping broadcasts, the GS Shop mobile app, and social networking services (SNS), to cheer for the Busan Expo bid.

In particular, GS25, with over 16,000 convenience stores nationwide, will hold a special exhibition for best-selling products both online and offline. They are actively engaging in nationwide public promotion activities for Korea's first registered expo bid, including placing 20,000 'Busan Expo Bid Support Brochures' in GS25 stores in the metropolitan area.

GS Caltex is also actively participating in promotional activities supporting the Expo bid. Centered around the Busan area, GS Caltex plans to produce and display banners saying 'We support the 2030 Busan Expo bid' at gas stations and charging stations. Additionally, they are planning various activities targeting customers, such as distributing Expo promotional brochures.

Furthermore, they will actively promote the 2030 Busan Expo bid nationwide by including supportive phrases on each affiliate’s homepage and advertising materials.

The place with the most enthusiastic support is 'GS Sports,' which has secured many sports fans.

FC Seoul, a representative popular K League club based in Seoul, will hold a 'Super Support Day' at the Seoul World Cup Stadium, where the Super Match against Suwon Samsung, Korea’s biggest football rivalry derby, takes place, to support the 2030 Busan Expo bid.

On this day, FC Seoul will set up a '2030 Busan Expo Promotion Booth' at the north plaza of Seoul World Cup Stadium, operate a support message board wishing for the Expo bid, and distribute materials related to the 2030 Busan Expo, actively promoting to fans visiting the stadium.

Also, FC Seoul players are wearing an emblem patch on the upper right side of their uniforms that reads 'WorldEXPO 2030 BUSAN, KOREA' to support the 2030 Busan Expo bid. This emblem patch has been worn since the 25th round of the 2022 Hana One Q K League 1 match against Pohang Steelers at Pohang Steel Yard on July 30 and will be worn throughout the season to support the Busan Expo bid together with the fans.

At FC Seoul’s home stadium, Seoul World Cup Stadium, a promotional video supporting the 2030 Busan Expo bid has been displayed on the large electronic billboards installed on both sides of the stadium since the 5th of last month. The promotional phrase "GS supports the 2030 Busan World Expo bid" is continuously broadcast on the three-sided LED boards surrounding the field.

Along with this, FC Seoul is actively promoting the 2030 Busan Expo bid by distributing clappers (cheering tools) containing the meaning of supporting the bid to fans visiting the stadium, continuously displaying promotional images on the large electronic billboards during the game, and through announcements by the stadium announcer.

Meanwhile, GS Group has formed the ‘2030 Busan Expo Bid Support TF’ to combine the capabilities of each affiliate and create synergy in supporting the 2030 Busan Expo bid.

Led by GS Construction’s TF leader (President) Woo Muhyun, GS has formed the ‘2030 Busan Expo Bid Support TF’ with senior executives from major affiliates including GS Corporation, GS Caltex, GS Construction, GS Retail, GS Global, and GS Sports, focusing support activities to generate synergy among key affiliates.

In particular, they plan to concentrate promotional activities supporting the Expo bid in areas with high customer contact such as convenience stores and sports, and the group will also seek various support measures at the corporate level.

This content was produced with the assistance of AI translation services.