Lotte Homeshopping Donates 80 Million KRW for Flood Recovery Support Ahead of Chuseok

Lotte Homeshopping employees from the 'Sharodde Volunteer Group' and volunteers from the Yeongdeungpo-gu Social Welfare Council's 'Good Neighbors' are packing Charye table sets.

[Asia Economy Reporter Jeon Jinyoung] Lotte Homeshopping donated 80 million won to the Yeongdeungpo-gu Social Welfare Council on the 2nd, ahead of Chuseok, to support flood recovery, and provided ‘Charyesang packages’ to 300 underprivileged households affected by flooding.

According to Lotte Homeshopping on the 4th, the event held at Hope Suragan in the annex of Yeongdeungpo-gu Office was attended by Lee Dong-gyu, Head of ESG (Environment, Social, Governance) at Lotte Homeshopping, Choi Ho-kwon, Mayor of Yeongdeungpo-gu, and Park Young-jun, Chairman of the Yeongdeungpo-gu Social Welfare Council, among other officials. Lotte Homeshopping donated 80 million won to the Yeongdeungpo-gu Social Welfare Council to support underprivileged groups affected by recent heavy rains. In addition, ‘Charyesang packages’ consisting of galbitang (beef short rib soup), japchae (stir-fried glass noodles), yakgwa (honey cookies), and other items were provided to 300 flood victims in the Yeongdeungpo area.

Since 2015, Lotte Homeshopping has been regularly preparing side dishes and delivering them to underprivileged groups in the Yeongdeungpo area through its sharing activity, Hope Suragan. In August, ahead of Malbok (the last of the three hottest days in summer), it delivered ‘health food packages’ consisting of samgyetang (ginseng chicken soup), galbitang, and other items to 200 underprivileged households in Yeongdeungpo. To date, a total of 317 sessions and approximately 54,000 side dishes have been provided.

Since the spread of COVID-19, Lotte Homeshopping has strengthened customized support activities by expanding the range and items of aid. It has provided ‘daily necessities kits’ for vulnerable groups to prevent infection, ‘learning support packages’ for children and adolescents struggling with remote classes, and ‘cold weather supplies’ to medical staff working hard on COVID-19 prevention.

Lee Dong-gyu, Head of ESG at Lotte Homeshopping, said, “Ahead of Chuseok, we supported Charyesang food to underprivileged groups affected by recent heavy rains and donated funds for flood recovery. We will continue to practice ESG management through livelihood activities that can provide practical help to neighbors in need.”

This content was produced with the assistance of AI translation services.