Martial Arts, US Korean-American Retail Company 'H Mart' Invitation Consultation Event Held

49 Domestic Companies in Food, Beverage, and Household Goods Hold One-on-One Consultations with H Mart MDs

Consultation taking place at the 'US H Mart MD Invitation Overseas Expansion Consultation'. / Source=Korea International Trade Association

[Asia Economy Reporter Kim Pyeonghwa] The Korea International Trade Association held the 'US H Mart MD Invitation Overseas Expansion Consultation' from August 31 to September 2 at COEX in Samseong-dong, Gangnam-gu, Seoul.

H Mart is the largest Asian product distribution company in the United States, with over 100 stores in Los Angeles (LA), New Jersey, and other locations. In 2021, it was designated as a specialized trading company, utilizing its extensive overseas distribution network to support the export of excellent domestic products.

The Trade Association reported that 49 promising domestic consumer goods companies in beverages, food, daily necessities, and kitchenware participated in this consultation, meeting with four H Mart merchandise planners (MDs) from different sectors to discuss the potential for sales in the US and store entry conditions.

An Hyunjung, team leader at H Mart, said, "We came to Korea to discover products that can attract the attention of diverse people regardless of nationality or race," adding, "Products with excellent marketability and competitiveness are planned to be tested for consumer response through promotional events at 20 H Mart stores in the US around November."

Kim Hyuncheol, head of the Global Marketing Division at the Trade Association, stated, "When specialized trading companies source and export domestic products, it is also recognized as indirect export performance for domestic manufacturers," and added, "We will continue to support the development of export channels for domestic small and medium-sized enterprises and mid-sized companies using specialized trading companies."

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