CJ CheilJedang Improves 'Baeksul Jinhan Sesame Oil' Packaging: "Cap and Label Easily Separable"

CJ CheilJedang Container Improvement 'Baeksul Rich Sesame Oil'./Photo by CJ CheilJedang

[Asia Economy Reporter Song Seung-yoon] CJ CheilJedang announced on the 2nd that it has improved the cap and label of the ‘Baeksul Jinhan Sesame Oil’ container to make them easier to separate, reflecting consumer feedback.

Glass, widely used for sesame oil bottles, is a material that can be easily recycled after washing, but recycling becomes difficult if the cap and label are not separated and disposed of individually. Most sesame oil products sold on the market have long been criticized for the difficulty in separating the glass bottle from the plastic cap and removing the label.

To actively support consumers’ recycling efforts, CJ CheilJedang applied a ‘tear-off handle’ method, commonly used in gum containers, to the cap and changed the label to a type that is easier to separate and leaves no residue compared to previous products. Additionally, to make it easier and more convenient for consumers to separate and dispose of the packaging, the label indicates the ‘tear-off spot’ and provides instructions for cap separation in pictorial form. Starting this month, a paper neck tag will be added, displaying separation and disposal methods and tips to encourage recycling.

The Jinhan Sesame Oil product’s packaging recycling ease rating, evaluated by the Korea Environment Corporation, was upgraded two levels from ‘Difficult’ to ‘Excellent.’ In June, at the ‘2022 Korea Packaging Exhibition,’ the development of the easily separable plastic cap was recognized with the ‘Korea Institute of Industrial Technology President’s Award.’

A CJ CheilJedang official said, “We hope that this container improvement will expand consumer awareness that separating and disposing of sesame oil bottle caps and labels is not difficult,” adding, “We will continue product improvement activities that help consumers practice separation and recycling.”

This content was produced with the assistance of AI translation services.