Aju Group Celebrated Its 62nd Anniversary with 'eSports'

Popular Lifestyle Sports like Golf, eSports, and Racing in 'Online Sports Competitions'

Aju Group, 'Aju Team Star' title image.
[Photo by Aju Group]

[Asia Economy Reporter Kim Jonghwa] To commemorate its 62nd anniversary, the Aju Group held an online sports competition called the "Aju Team Star Championship" for over 40 days from mid-July to the end of August, involving all employees to promote unity among its members.

The Aju Team Star Championship was organized recognizing the need to boost vitality within the organization after a prolonged period of hardship due to COVID-19. It encouraged members from various generations and different positions to form teams, creating opportunities for communication that had been lacking because of the pandemic.

The competition featured three popular recreational sports: golf, e-sports (KartRider), and racing (running). It was conducted online to allow any Aju Group member to participate regardless of their work location or industry. For employees who did not participate, a "supporters" group was also operated to cheer on colleagues and help everyone fully enjoy the event, fostering a sense of camaraderie.

All events concluded by the 26th of last month, and the results were announced along with an awards ceremony held on the 1st, coinciding with the company’s anniversary.

Moon Kyu-young, Chairman of Aju Group, said, "I hope the company-wide sports competition served as an opportunity to share encouragement and gratitude with colleagues who have written history with passion and innovation in their respective roles." He added, "I sincerely thank all Aju Group family members who have made Aju what it is today despite numerous crises and difficulties."

This content was produced with the assistance of AI translation services.