Lotte Members, Fruit Sets Ranked No.1 for Chuseok Gifts... Preferred Price Range is 50,000 to 100,000 KRW

Increase in Purchase Intentions for Processed Foods, Fruits, Seafood, and Meat

[Asia Economy Reporter Lim Chun-han] This year, fruit gift sets have emerged as the most preferred Chuseok gifts among consumers.

According to a survey conducted on the 1st by Lotte Members through the search platform Lime, targeting 2,000 adult men and women nationwide with a margin of error of ±2.2 percentage points at a 95% confidence level, fruit gift sets (34.6%) were ranked first among the gifts planned for purchase this Chuseok. Following were gift certificates (34.3%), health functional food gift sets (30.9%), meat gift sets (28.8%), processed food gift sets (21.3%), daily necessities gift sets (14.7%), alcoholic beverage gift sets (13.4%), seafood gift sets (11.4%), traditional food gift sets (11.1%), and coffee/bakery gift sets (10.6%).

Compared to last year's survey, the intention to purchase processed foods (1.7%), fruit (0.9%), seafood (0.8%), and meat (0.4%) for Chuseok slightly increased, while health functional foods (-6.1%), hygiene products (-4.3%) gift sets, and gift certificates (-4.0%) decreased.

The expected price range for gift purchases was most commonly ‘50,000 KRW or more but less than 100,000 KRW’ at 45.1%. ‘30,000 KRW or more but less than 50,000 KRW’ accounted for 31.8%, ‘100,000 KRW or more but less than 200,000 KRW’ for 13.3%, ‘10,000 KRW or more but less than 30,000 KRW’ for 3.9%, ‘200,000 KRW or more but less than 300,000 KRW’ for 3.0%, and ‘300,000 KRW or more’ for 2.9%.

Considering recent price increases, 24.9% of respondents said they would increase the number of gifts purchased compared to last year, and 27.3% said they would raise the price range of gifts. Those who said they would reduce the number of gifts and lower the price range were 19.2% and 17.6%, respectively, while the remaining respondents said they would maintain a similar level to last year (number 55.9%, price range 55.1%).

A Lotte Members official explained, “As basket prices rise, it seems that the intention to give food-related gifts such as processed foods, fruit, seafood, and meat has generally increased to help reduce the financial burden on recipients.”

This content was produced with the assistance of AI translation services.