[IFA2022] LGD Highlights 'OLED Leadership' with 97-inch OLED TV at 'IFA 2022'

Gaming-Optimized 42-Inch and Diverse Product Lineup

97-inch OLED TV panel made by LG Display. (Photo by LGD)

[Berlin (Germany) = Asia Economy Reporter Moon Chaeseok] LG Display announced on the 1st that it will showcase a full lineup of OLED TV panels featuring 'EX Technology' at 'IFA 2022,' Europe's largest home appliance exhibition. The company plans to highlight its 'leadership' by unveiling technology know-how accumulated over 10 years.

LGD stated that it will set up an exhibition booth at 'Messe Berlin,' the venue for IFA 2022 held from the 2nd to the 6th (local time) in Berlin, Germany, and present the full lineup of OLED TV panels, including the largest existing 97-inch model, to European customers.

The 97-inch OLED TV panel is characterized by an overwhelming immersive experience provided by its extra-large screen. It offers a visual experience comparable to that of a movie theater. The 77-inch 8K OLED TV panel features approximately 33 million pixels that emit light individually, delivering clearer and more vivid picture quality. The 65-inch OLED TV panel and a 42-inch OLED TV panel optimized for gaming will also be exhibited.

LGD also emphasizes the technological excellence of 'EX Technology,' which consolidates its 10 years of OLED expertise. 'EX Technology' applies 'deuterium technology' and a 'personalization algorithm' to increase screen brightness (luminance) by 30% compared to conventional OLEDs and reproduces natural colors more precisely. It is LG Display's proprietary technology that expresses perfect blacks in any environment.

The core of OLED picture quality lies in the organic light-emitting elements that emit light themselves, where the hydrogen element is replaced with a stronger and more stable structure of 'deuterium' to improve efficiency. The machine learning-based 'personalization algorithm' smartly controls the organic light-emitting elements to express video details and colors more precisely. Moreover, the bezel, once considered a technical limitation, has been reduced by 30%, achieving an aesthetically superior design.

At this exhibition, LGD will also introduce its achievements and technological leadership over the past decade, including the world's first mass production of a 55-inch Full HD OLED TV panel in 2013, followed by the first commercialization of rollable, wallpaper, 8K, and transparent OLEDs.

Europe, where the IFA exhibition is held, accounts for about 40% of global OLED TV sales, making it the largest market. According to global market research firm Omdia, in the premium TV market priced above $1,500 in the European region during the second quarter, OLED TVs accounted for 50.3% of sales volume.

Oh Chang-ho, Vice President and Head of LG Display's Large Business Division, said, "We will further solidify OLED's position in the premium TV market with continuous picture quality innovation and a diverse lineup that provides differentiated customer experiences."

This content was produced with the assistance of AI translation services.