[IFA 2022] LG Electronics Promotes Busan Expo Bid in Germany

Attracting Visitors' Attention with 160 Flag Advertisements

Promotional flag for the 2030 Busan World Expo at the entrance of Messe Berlin exhibition hall / Source=LG Electronics

[Asia Economy Reporter Kim Pyeonghwa] LG Electronics will participate in IFA 2022, Europe's largest home appliance exhibition held in Berlin, Germany, starting September 2 (local time), to promote the bid for the '2030 Busan World Expo.'

LG Electronics will install 160 flag advertisements featuring the LG brand and the Busan Expo bid at the entrance of Messe Berlin exhibition center. One side of the exhibition booth wall will be filled with content related to the Busan Expo bid.

Previously, LG Electronics formed a task force (TF) to promote the Busan Expo bid. Promotional videos for the Expo bid are being displayed on electronic billboards at Gimpo and Gimhae International Airports in Korea and outdoor advertisements in front of the Parna Hotel in Seoul. Overseas, the bid promotion continues through electronic billboards in Times Square, New York, USA, and Piccadilly Circus, London, UK.

At IFA 2022, LG Electronics plans to showcase newly envisioned customer experiences and differentiated innovative technologies under the slogan "Life, Reimagined."

This content was produced with the assistance of AI translation services.