GS25 Launches Pok?mon Gim with Angle-Dependent 'Lenticular Chip' Technology
[Asia Economy Reporter Jeon Jinyoung] Convenience store GS25 announced on the 31st that it will be the first in the industry to introduce ‘Pokemon Gim’ bundled with ‘Pokemon Lenticular Chip.’ Lenticular chips are chips whose images change depending on the viewing angle.
The biggest feature of Pokemon Gim is the included lenticular chip. Using the characteristic of changing images and sparkling depending on the viewing angle, it depicts the evolution of Pokemon. For example, you can see Pikachu and Raichu, Charmander and Charizard, Squirtle and Wartortle on a single chip. The back of the chip is also designed as a Monster Ball, making it more luxurious. The Pokemon lenticular chips come in a total of 33 types, including popular Pokemon such as Pikachu, Squirtle, Charmander, Bulbasaur, as well as legendary and mythical Pokemon.
The gim is produced by Seonggyeong Food, a small but strong company famous for ‘Jidopyo Seonggyeong Gim.’ From the raw materials, they are carefully selected and seasoned with freshly pressed perilla oil and New Zealand sea salt, making it delicious and crispy.
The Pokemon Gim offered at GS25 is composed of 3 sheets of gim and 1 lenticular chip. The price is 2,200 won. At Super GS The Fresh, Pokemon Gim consisting of 16 sheets of gim and 3 lenticular chips is sold for 8,980 won.
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Lee Jeongho, MD of the GS25 Process Planning Team, explained, “Gim is the most popular food and especially a side dish preferred by children, so we think it can create an interesting synergy with the recently popular Pokemon. We hope Pokemon Gim brings new enjoyment to customers.”
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