Shinsegae Simon Opens Era of VIP Service at All Stores... "Offering Various Benefits"
Premium Members Customers Increased Tenfold Over Three Years
[Asia Economy Reporter Lim Chun-han] Shinsegae Simon announced on the 31st that it will usher in the era of ‘All-Store VIP Service,’ allowing customers to use exclusive lounges and parking zones at Yeoju, Paju, Busan, and Siheung Premium Outlets.
Starting next month on the 1st, Shinsegae Simon will introduce premium services for valued customers at Siheung Premium Outlet. Premium Members who spend more than 10 million KRW annually can enjoy the same services anywhere. Shinsegae Simon first introduced premium services at Yeoju Premium Outlet in July 2019, the first in the industry. Over the three years since the service began, the number of Premium Members with VIP status has increased about tenfold, and the sales proportion of top customers has tripled compared to before the service was implemented.
The premium service provides VIP customers with infrastructure benefits such as exclusive lounges offering beverages and snacks, and parking zones. In particular, Siheung Premium Outlet has created a nature-friendly premium lounge with about 40 seats. The wood-tone interior and floral plantings provide a warm atmosphere. Additionally, a dedicated parking zone with about 100 spaces has been established in an area that allows direct access to the center, enhancing shopping convenience.
From the 1st to the 12th, Shinsegae Simon will hold the ‘Premium Members Celebration’ event. Premium members visiting the premium lounge at the Siheung location can participate in a lucky roulette event offering prizes such as musical tickets and fuel vouchers. Furthermore, a special event is prepared for Shinsegae Outlet app members, providing benefits such as membership upgrades.
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Cho Chang-hyun, CEO of Shinsegae Simon, said, “By providing all-store VIP services for the first time in the industry, we plan to offer differentiated benefits and high-quality services to customers,” adding, “We will continue to strive to provide innovative services and differentiated customer experiences as an industry-leading company.”
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