Dongdaemun Fashion Brokerage Platform Linkshops, Global 'Labang'

Introducing Dongdaemun and Namdaemun fashion weekly to domestic and international buyers
Biweekly sessions targeting the Greater China region... English and other languages to be added soon

[Asia Economy Reporter Kim Cheol-hyun] Linkshops announced on the 30th that it will conduct live commerce broadcasts every week introducing brands and products from the Dongdaemun and Namdaemun fashion markets to domestic and international buyers.

Linkshops will conduct real-time broadcasts every Tuesday afternoon Korea time starting from this day in collaboration with the live commerce specialist 'Lala Station,' and will stream the broadcasts on the Linkshops app and Facebook through the B2B live commerce platform 'Collus.'

Linkshops' global live commerce broadcasts will be conducted in Korean and Chinese by domestic and overseas show hosts. For overseas markets, the initial focus will be on the Chinese-speaking markets such as Hong Kong and Taiwan, with plans to expand to additional regional languages including the North American market in the future.

In the first broadcast, about 20 products including various clothing and accessories from popular brands registered with Linkshops among global buyers will be introduced.

Oh Young-ji, CEO of Linkshops, said, "We want to move beyond the limited information provided only through photos and deliver vivid information live," adding, "This will create an efficient purchasing environment for overseas buyers who cannot visit the domestic wholesale markets directly and provide new sales channels for companies in Dongdaemun and Namdaemun."

Meanwhile, Linkshops, which celebrates its 10th anniversary this year, is a platform that mediates purchasing between the Dongdaemun and Namdaemun fashion wholesale markets and domestic and international companies, attracting 500,000 visitors monthly. In the first half of this year alone, it exported to 18 countries and has members from over 50 countries, selling more than 1 million products cumulatively to various global regions including the Chinese-speaking markets, Southeast Asia, North America, and Europe.

This content was produced with the assistance of AI translation services.