HiteJinro Launches 'Kronenbourg 1664 Blanc Limited Edition'
[Asia Economy Reporter Eunmo Koo] HiteJinro announced on the 30th that it will release a limited edition of 'Kronenbourg 1664 Blanc Limited Edition.' This is a special package of Kronenbourg 1664 Blanc (hereafter 1664 Blanc) specially introduced for the domestic market.
The limited edition product was created using four characters featured in the global TV commercial airing since June. Each of the four characters was designed on individual packages, and backgrounds symbolizing Paris, such as the Eiffel Tower and the Arc de Triomphe, were added to enhance the French sentiment. It will be released in 500ml cans and will be available at major supermarkets and convenience stores nationwide from the first week of September.
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A HiteJinro official said, "We launched the limited edition to repay the love of domestic consumers for Kronenbourg 1664 Blanc," adding, "We hope this will provide freshness to consumers who love 1664 Blanc and create interest for those newly encountering 1664 Blanc."
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