Expectations for Establishing Group HR Strategy from a New Perspective

Kim Hee-cheon, the new head of Lotte Human Resources Development Institute.

Kim Hee-cheon, the new head of Lotte Human Resources Development Institute.

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[Asia Economy Reporter Lim Chun-han] Lotte announced on the 30th that it has appointed Professor Kim Hee-cheon of Korea University’s Department of Business Administration as the President (CEO) of the Lotte Human Resources Development Institute.


The newly appointed President Kim possesses a macro perspective across the entire field of business administration and has actively collaborated with large corporations based on his expertise in personnel and organization. Given his high understanding of theories applied in the field and his emphasis on HR as a business strategy partner, he is expected to develop the Human Resources Development Institute into a specialized organization and lead dynamic changes in HR across affiliated companies.


Shin Dong-bin, Chairman of Lotte Group, has continuously emphasized organizational openness and enhancement of corporate value through his New Year’s address and Value Creation Meeting (VCM) messages. In line with this, last year, external talents with expertise in various fields were actively recruited, including Kim Sang-hyun, General Manager of the Distribution Division, Ahn Se-jin, General Manager of the Hotel Division, and Jung Joon-ho, CEO of Lotte Shopping’s Department Store Business Division. This appointment is the first CEO-level recruitment since the establishment of the STAR team in April this year, which is dedicated to recruiting external talents within Lotte Holdings.



Lotte plans to launch an integrated HR innovation task force (TF) encompassing Human Resource Management (HRM) and Human Resource Development (HRD). The newly appointed President Kim will concurrently serve as the head of the TF, driving the group-wide HR strategy direction and the execution of innovation tasks.


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