Ministry of SMEs and Startups Hosts '7-Day Together Festival'... Promoting Small Business Products Online and Offline

Private Online Malls Launch Donghaeng Sale Planning Zone... Up to 50% Discount
Live Commerce Linked with Local Festivals
O2O-Connected Stores for Small Businesses... Weekend On-Site Sales

[Asia Economy Reporter Kwak Min-jae] The Ministry of SMEs and Startups announced on the 30th that it will promote online and offline sales events for excellent small business products during the ‘7-Day Companion Festival’ held from the 1st to the 7th of next month.

This event will offer discounted sales of products from about 5,000 small businesses through 42 private online shopping malls, 9 live commerce channels, and one small business-exclusive O2O linked store.

A dedicated Companion Festival planning hall will be opened on 42 private channels such as Coupang and Gmarket to promote and sell about 4,500 excellent small business products, offering discounts of up to 50%.

In particular, seven online platforms including Yanolja and Yogi-otdae will collaborate with Lotte Resort (Buyeo and Sokcho) to introduce century-old stores and traditional market products from the respective regions as part of efforts to revitalize local commercial districts.

Guests staying at Lotte Resort will receive vouchers worth 10,000 to 20,000 KRW to get discounts when purchasing products at century-old stores and traditional markets. The voucher distribution event for guests will be held from September 1 to 10.

Additionally, live commerce using nine private channels including Naver (simultaneously broadcast on Gachisapshida) will offer about 200 products at discounts of up to 50%. A total of 78 sessions will be scheduled, and a ‘visiting live commerce’ linked with local festivals will also be operated.

On September 2 at 5 p.m., a visiting live commerce will be held in Muju, where the ‘Firefly Festival’ takes place, featuring two local specialty products including aronia. On the 4th at 11 a.m., another visiting live commerce will be conducted in Goesan, where the ‘Chili Pepper Festival’ is held, featuring three products including chili powder.

At Sodam Sanghoe Hannam Branch, weekend on-site sales will be held from September 3 to 4 (1 p.m. to 7 p.m.) targeting about 30 beauty and fashion products. Customers who visit and purchase during the on-site sales period will receive eco-friendly toothbrushes, tumblers, and other items. Sodam Sanghoe is a small business-exclusive O2O linked sales store where customers can purchase products online by scanning the QR codes displayed on the products in the store.

Detailed information about the private online shopping malls, live commerce, and other channels participating in this Companion Festival can be found on the official Companion Festival website.

Kang Hae-su, Director of Smart Small Business Development at the Ministry of SMEs and Startups, said, “We have prepared discount events so that the public will show interest and consumption of small business products during the Companion Festival period, and we ask for active participation. We will also strive to contribute to pioneering online sales channels for small businesses struggling due to the three highs (high inflation, high interest rates, and high exchange rates).”

This content was produced with the assistance of AI translation services.