Home&Shopping Launches Second Half 'Small Business Promotional Broadcast Production Support Project'
[Asia Economy Reporter Kwak Minjae] Home&Shopping supports promotion and market development to enhance the competitiveness of excellent small and medium-sized enterprises (SMEs).
Home&Shopping announced on the 29th that it will promote the second half of the 'SME Promotion Broadcast Production Support Project' in collaboration with the Korea Federation of SMEs to promote products of outstanding SMEs.
The SME promotion broadcast is a project that supports the production of promotional videos to help SMEs, which produce high-quality products but face difficulties in promotion and marketing, to develop their market channels.
Since starting the SME promotion broadcast production support project in 2012, Home&Shopping has produced and provided video content free of charge to over 1,100 companies. Participating companies have utilized the provided video content for promotional activities such as websites, web technical documents, exhibitions, and meetings, receiving positive responses.
The application period for this second half project is until September 16. Applications can be submitted through the Information Plaza on the Korea Federation of SMEs website.
Any SME or small business producing and distributing B2C items can apply. However, items prohibited from broadcasting under regulations related to product introduction and sales broadcasts, such as alcoholic beverages and pharmaceuticals, are excluded.
Selected companies will be provided with a free 3-minute video content introducing the company and promoting its products. The produced videos will be broadcast nationwide through Home&Shopping channels for promotion.
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A Home&Shopping official stated, “Home&Shopping conducts the SME promotion broadcast production support project annually to assist SMEs struggling with promotion. We will continue to establish policies that help expand market channels for outstanding SMEs.”
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