Evezari 'New Way' Navy Color. <br>Photo by Evezari

Evezari 'New Way' Navy Color.
Photo by Evezari

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[Asia Economy Reporter Kim Jonghwa] Total sleep care brand Evejari Co., Ltd. has unveiled four new products for the 2022 fall and winter season.


In the second half of this year, Evejari plans to focus its efforts on eco-friendly materials, which have gained popularity as a sustainable trend. They introduced a large number of new eco-friendly bio-fiber products based on plant-derived raw materials such as paper mulberry and beech tree, which combine biodegradability and high functionality. The recycled product line made from waste plastic, first launched last year, is also steadily expanding. Allergy care processing using natural ingredients that mites avoid has been applied to all products this season.


Design-wise, simplicity characterized by streamlined patterns and delicate details offers comfort and coziness. There are two style options, Modern and Elegance, allowing customers to choose according to their preferences.


The four bedding sets revealed by Evejari are New Way and Hyphen from the Modern line, and Applin and Enmix from the Elegance line. New Way is a hanji fiber product developed with patented technology using paper mulberry raw materials, featuring excellent antibacterial and deodorizing properties with less skin irritation. It exudes luxury with a simple frame-shaped embroidery print. It comes in two colors: navy and gray.


Hyphen is made from a blend of modal extracted from beech trees and cotton, providing a soft touch and long-lasting vivid colors. The diverse monotone shades brighten from bottom to top, adding a sophisticated charm to the bedroom. Horizontal lines with varying spacing enhance the design's completeness.


Applin also uses cotton modal material. It is a hotel-style bedding product with a white base accented by small yellow floral patterns. The duvet cover edges are decorated with 8cm long wing trims and lace, adding a feminine touch.


Enmix applies fabric woven from modal and cotton together. The entire bedding features a subtle purple flower pattern that creates an elegant atmosphere. It harmonizes well when decorating a bedroom with white interiors and wood furniture.


Go Hyunju, head of Evejari’s PR team, said, "We expect eco-friendly bio-fiber bedding, which helps healthy sleep through the inherent performance of the materials and also carries environmentally friendly values such as resource circulation and carbon reduction, to receive great attention in the second half of the year. We plan to continue introducing various eco-friendly material bedding to provide customers with healthy sleeping environments and contribute to the sustainability of the textile industry."



Meanwhile, Evejari held a fall and winter season product evaluation and order meeting for nationwide dealers, pre-releasing over 50 new seasonal products. Among them, four bedding sets including New Way received the highest praise from attendees and were selected as Evejari’s representative products for the second half of the year.


This content was produced with the assistance of AI translation services.

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