'IFA' Attendee Samsung Lee Jae-seung: "Aiming to Become the No.1 Energy-Efficient Home Appliance Brand"

Vision Unveiled Before Attending IFA 2022
"Aiming for 'Net Zero Home' by Generating Energy at Home to Reduce Carbon Emissions"

Lee Jae-seung, President of Samsung Electronics' Home Appliance Business Division. (Photo by Samsung Electronics)

[Asia Economy Reporter Moon Chaeseok] Lee Jae-seung, President of Samsung Electronics' Home Appliance Division, announced his goal to become the "No.1 energy-efficient home appliance brand" on the 29th, just before the opening of IFA 2022, Europe's largest home appliance exhibition, held in Berlin, Germany, starting from the 2nd of next month (local time). The plan is to accelerate the development of high-efficiency home appliances and increase the number of Wi-Fi-equipped home appliances by next year to promote energy savings through IoT-based energy management services.

In an article published on Samsung Electronics' newsroom homepage on the same day, President Lee said, "Consumers want home appliances that enable environmentally friendly and sustainable living," adding, "We aim to take our existing vision one step further and ultimately propose 'sustainable living'."

As a way to realize the vision of "sustainable living," President Lee pointed to achieving No.1 energy efficiency through 'SmartThings' technology. He said, "Samsung Electronics is developing products with the goal of becoming the global 'No.1 energy-efficient home appliance' brand," adding, "However, improving the hardware of home appliances is only a part of the long-term perspective, and it is important to continuously consider how to use new technologies."

President Lee explained that the IoT-based energy management service 'SmartThings Energy' can practically contribute to energy savings through real-time monitoring of home appliance energy consumption and switching to energy-saving modes. He emphasized, "We will strive to become the 'No.1 energy-efficient home appliance' that helps achieve industry-leading energy savings through the organic combination of high-efficiency technology applied products and SmartThings Energy."

He continued, "To this end, by the end of next year, we plan to equip almost all home appliances with Wi-Fi functionality to help consumers easily and continuously reduce energy consumption," adding, "This means that all Samsung home appliances will eventually come standard with AI energy-saving features."

President Lee also stated that to realize "sustainable living," Samsung will further strengthen open communication and collaboration with external partners. Recently, Samsung Electronics developed a washing machine that can reduce microplastic emissions in collaboration with the global eco-friendly clothing brand 'Patagonia,' which will be unveiled for the first time at this year's IFA.

Furthermore, President Lee explained that through close cooperation with solar power companies such as Hanwha Q CELLS, Samsung will ultimately promote 'Net Zero Home' technology that enables households to produce energy directly and reduce carbon emissions. He said, "Samsung is improving lives through innovation and opening a sustainable future," adding, "From product manufacturing to logistics, usage, and disposal, Samsung Electronics will continue its relentless efforts to provide sustainable solutions."

This content was produced with the assistance of AI translation services.