"Investment Style Analysis Like MBTI"... Kookmin Bank Launches 'WMTI Non-Face-to-Face Service'
[Asia Economy Reporter Buaeri] KB Kookmin Bank announced on the 29th that it will launch the investor type classification service 'WMTI' on the KB Star Banking app.
WMTI, an investor type classification method developed by KB Kookmin Bank, is similar to the widely used personality test MBTI. It analyzes investment experience and activity direction to classify customers' investment styles into 16 types.
With the launch of this service, customers can receive a personalized diagnosis of their investment style without visiting a branch. They can receive personalized portfolio suggestions and use more comprehensive asset management services.
WMTI users can easily and enjoyably check their results through detailed explanations of their WMTI type and introductions to famous people with similar investment styles. WMTI results can be shared with acquaintances via KakaoTalk, and users can also receive recommendations for fund portfolio products that suit them.
KB Kookmin Bank is also holding an event where 2,000 customers who complete the WMTI test and check their results through KB Star Banking by the end of September will be selected by lottery to receive prizes.
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A KB Kookmin Bank official said, "To provide a complete non-face-to-face asset management service, we plan to add menus such as integrated asset analysis and diagnosis by the end of the year."
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