Class101, Transitioning to a Subscription Service Business Model

"Introducing a Global One Platform in 120 Countries Within the Year"

[Asia Economy Reporter Kim Cheol-hyun] Class101 (CEO Gong Dae-seon) announced on the 29th that it will introduce a new business model and launch the subscription service 'Class101+'. Class101+ is a subscription service that allows unlimited access to over 4,000 classes across 25 categories for a monthly fee.

Gong Dae-seon, CEO of Class101, said, "As market competition becomes increasingly fierce, we have considered ways to provide high-quality content to more people, resulting in a shift in our existing business direction to introduce a subscription business model. Since its launch in 2018, Class101 has been able to offer differentiated content by producing top-tier quality and the largest number of classes with the best creators in each field over the past four years." Currently, about 4 million students and approximately 130,000 cumulative creators communicate on Class101.

Moreover, with about 200,000 subscribers in 120 countries globally, the plan is to expand Class101+ globally within the year. By introducing AI automatic translation features and localization strategies, the goal is to build a unified global online class subscription platform that transcends national borders without limitations of place and time.

CEO Gong emphasized, "Going forward, Class101 will boldly and continuously strive to ensure that everyone around the world can start doing what they love on Class101 in line with our vision of 'everyone living by doing what they love,' as well as to provide stepping stones for Korean creators to expand globally."

This content was produced with the assistance of AI translation services.