Samsung C&T's Kuho Collaborates with Gude for Accessory Launch

[Asia Economy Reporter Eunmo Koo] KUHO, a contemporary brand operated by Samsung C&T Fashion Division, announced on the 29th that it will launch an accessory collection in collaboration with the domestic emerging designer brand gu_de.

gu_de is a brand launched in 2016 by director Ji-hye Gu, a former KUHO designer, inspired by the mood of the 1970s and aiming for timeless beauty. It presents accessories that newly express classical sensibility with unique designs and high-quality materials. From its first year of release, it was listed on the global online platform Net-a-Porter, becoming a beloved brand among women in their 20s and 30s both domestically and overseas.

KUHO composed this collaboration collection with bags and shoes that reinterpret KUHO’s minimal mood through gu_de’s classic sensibility. The collection includes mini shoulder bags in various colors such as ivory, beige, and green; signature mini bags with a structured form; simple black square tote bags; and large tote bags accented with crocodile patterns. Additionally, crocodile-patterned loafers and mid-heels, as well as ankle boots made of soft lamb leather that comfortably hold the ankle, were released. The KUHO X gu_de collaboration products are available at all KUHO stores and Samsung C&T Fashion Division’s specialty mall SSF Shop.

Im Ok-young, KUHO team leader, said, “KUHO has launched an accessory collection expressing a new classic in collaboration with the domestic emerging designer brand gu_de,” and added, “Through this collaboration with gu_de, which has abundant know-how in accessory development, we will propose fresh designs to satisfy the tastes of young female consumers.”

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