LG Uplus Creates New Service with 'Jjinfan' Ideas

Employees of LG Uplus introducing the customer idea contest. Photo by LG Uplus

[Asia Economy Reporter Oh Su-yeon] LG Uplus announced on the 29th that it will hold an idea contest in which customers directly participate to discover new services and improve inconveniences.

This contest is a program prepared to listen to customers' voices without filtering regarding new services that are truly necessary or existing services that need improvement. The purpose is to secure more loyal customers through communication with customers. Following last year's idea contest held in the business-to-business (B2B) sector, LG Uplus expanded the contest to the business-to-consumer (B2C) sector this year.

LG Uplus plans to actively reflect the ideas of customers selected in the final round of the contest in the B2C business. The contest covers a total of five themes: ▲ new services based on telecommunications ▲ new telecommunication devices that customers want the telecom company to develop ▲ app services needed in daily life ▲ new platform development directions for Internet TV (IPTV) ▲ ideas on inconveniences and improvement directions in mobile phones, internet, and IPTV.

The contest, held from September 1 to 30, is open to anyone aged 18 or older interested in new telecommunication services. Participants with unique ideas on each theme can submit a proposal by email including their actual experiences, specific idea implementation scenarios, and expected effects.

LG Uplus will select 10 teams as finalists through document screening in mid-October and provide a certain amount of activity expenses so that each team can concretize their ideas for one month. After evaluation in November, the final winners will be announced. The grand prize winner (1 team) will receive 3 million KRW, the excellence prize winner (1 team) 2 million KRW, and the merit prize winners (2 teams) 1 million KRW each.

LG Uplus considers the idea contest as a channel to collect vivid customer voices and an opportunity to seek new growth engines, and plans to review making this an annual event.

Park Soo, Executive Director of Customer Value Innovation at LG Uplus, said, "This idea contest was planned as part of LG Uplus's 'WHY NOT' campaign, which breaks stereotypes with unconventional thinking and provides 'fun that crosses the line.'" He added, "We will continue to innovate customer experience through various events that can truly listen to customers' voices."

This content was produced with the assistance of AI translation services.