Innocean Wins 'Grand Prix of the Year' at 2022 Busan International Advertising Festival

Five Main Awards Including Dear My Hero Campaign

Kim Jung-ah, Chief Creative Officer of Innocean (right), and employees are taking a commemorative photo at the 2022 Busan International Advertising Festival awards ceremony.

[Asia Economy Reporter Lim Chun-han] Innocean announced on the 28th that it won the 'Grand Prix of the Year' at the 2022 Busan International Advertising Festival, the only international advertising festival in Korea.

Innocean received a total of five main awards, including Hyundai Motor Group's 'Dear My Hero' campaign, which won the Grand Prix of the Year. The Grand Prix of the Year is the 'best of the best' award, decided through judges' discussions and voting among the 15 grand prize-winning works. This is the first time Innocean has won the Grand Prix of the Year at the Busan International Advertising Festival.

The Dear My Hero campaign, which depicts the process of improving neighbors' lives through the world's first hydrogen cleaning truck, was praised by consumers for its sincere message. In addition to the Grand Prix, it won three silver awards in categories including outdoor advertising.

Innocean also won the Crystal Award in the film category for Hanwha Group's 'What Color is Tomorrow?' campaign. The campaign was praised for effectively conveying messages about climate change, environmental pollution issues, and the importance of eco-friendly energy through animation.

An Innocean representative said, "We are very honored to receive the Grand Prix of the Year, the highest honor at the Busan International Advertising Festival, Asia's largest and Korea's only international advertising festival," adding, "We will continue to present creative works that can have a positive impact on humanity, society, and the environment, striving to be an example to people."

This content was produced with the assistance of AI translation services.