Gangnam Jevisco Releases Shoes in Collaboration with Superga

Applying Gangnam Jevisco Color Design to Italy's National Shoe Superga

Collaborative shoe product by Gangnam Jevisco and Superga.
[Photo by Gangnam Jevisco]

[Asia Economy Reporter Kim Jong-hwa] Gangnam Jevisco Co., Ltd. launched a collaboration sneaker with Italy's national shoe brand Superga for the 2022 Fall/Winter (FW) season on the 26th.

Jevisco, a leading Korean paint brand that has provided architectural, shipbuilding, automotive, industrial painting, and color solutions since 1945, collaborated with Superga, known as Italy's national shoe brand loved since 1911, to release sneaker products.

This collaboration features designs using Jevisco's swallow symbol and Superga's Swallow Tail on Superga's popular sneaker models 2750, 2837, and 2961, showcasing a variety of trendy colors for the 2022 FW season from both brands.

The Jevisco and Superga collaboration sneakers will be available from today through Superga's online mall, Lotte Department Store (Young Plaza Myeongdong, Guri, Suwon), Shinsegae Department Store (Hanam, Gimhae), Hyundai Department Store (Kintex), and offline Foot Mart stores. Various events for customers who purchase through Jevisco's SNS and Superga's online channels will also be held.

A Gangnam Jevisco official stated, "We hope this collaboration with Superga will provide an opportunity for people to become familiar with the trendy colors of 2022," adding, "We plan to promote Jevisco's color solutions in fun and enjoyable ways going forward."

This content was produced with the assistance of AI translation services.