Gmarket Donates Supplies to Support Firefighters at Heavy Rain Damage Sites
Donation of Over 7,000 Items to Fire Stations in 4 Cities, Urgent Support with Fast Delivery
On the 19th, firefighters at the Namyangju Fire Station in Gyeonggi received the 'Smile Fresh' support kits and took a commemorative photo. Gmarket donated over 7,000 essential support items to firefighters deployed for emergency flood search and rescue through Smile Fresh and Smile Delivery services to four cities: Namyangju, Gwangju, Buyeo in Chungnam, and Wonju in Gangwon.
View original image[Asia Economy Reporter Yuri Kim] Gmarket announced on the 26th that it urgently provided goods worth about 10 million KRW, totaling over 7,000 items, to firefighters deployed for emergency water rescue and search operations in four cities?Gwangju and Namyangju in Gyeonggi Province, Buyeo in Chungnam, and Wonju in Gangwon?where people went missing due to heavy rains in August.
Gmarket produced two types of support kits funded by sponsorship funds from Gmarket and Auction, and delivered them to fire stations in each city through its own delivery services, Smile Fresh and Smile Delivery. The support kits contained energy bars, ion drinks, sunscreen, and other items necessary for firefighters to carry out on-site recovery and search operations.
Seominseok, Head of Communications at Gmarket, said, "The unprecedented heavy rains caused extensive damage throughout local communities, and we contributed in a small way to on-site support by delivering goods to firefighters who have been working day and night to resolve the situation. Going forward, Gmarket will actively utilize its various infrastructures to provide support wherever help is needed in local communities and will spare no effort in offering assistance in many ways."
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Meanwhile, Gmarket and Auction are practicing ESG (Environmental, Social, and Governance) management through social impact activities aimed at supporting firefighters and ensuring public safety. Since 2017, they have supported firefighters?'heroes beside us'?through the 'Here, Hero' campaign, funded by member-participation social contribution funds such as sponsorship shopping and sharing shopping. They have also taken the lead in improving firefighters' working conditions, welfare, and raising public awareness.
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