"I also ordered yesterday"... Yoon surprises with sesame oil promotion during traditional market live broadcast

Visit to Amsa General Market Presided Over by Vice Chairman of the Emergency Economic and Livelihood Meeting

President Yoon Suk-yeol made a surprise appearance as a promotional host during a live commerce broadcast for sesame oil at Amsa General Market in Gangdong-gu, Seoul, on the morning of the 25th. After touring Amsa General Market that day, President Yoon presided over an emergency economic and livelihood meeting.
[Image source=Yonhap News]

[Asia Economy Reporter Ki-min Lee] "I also ordered (sesame oil) yesterday."

On the morning of the 25th, President Yoon Seok-yeol made a surprise appearance as a sesame oil promoter at an oil shop in Amsa General Market, Gangdong-gu. He took on a kind of promotional role at the traditional market he visited to preside over the 6th Emergency Economic and Livelihood Meeting ahead of next month's Chuseok holiday.

Minister Lee Young of the Ministry of SMEs and Startups appeared first at the scene broadcasted via Naver Live Commerce. When the show host said, "(Minister Lee) is hot these days," he confidently replied, "When I appear, sales triple," adding, "I will try to sell out today with the president's halo."

Then the show host said, "Viewers might be thinking, 'Is this really good?'" and asked, "Minister, please introduce the product after seeing it yourself."

Minister Lee responded, "First of all, the quality is guaranteed by the president," and presented President Yoon with a gift set of sesame oil and perilla oil. At that moment, along with President Yoon's hand, a voice saying, "I also ordered yesterday," was conveyed to the viewers.

After the broadcast, as President Yoon was moving, he joked with Minister Lee, saying, "You would do better as a show host than as a minister."

Besides the live commerce, President Yoon also toured the online and platform transition sites that Amsa General Market is promoting, such as online grocery shopping and forming an online merchants' association.

In front of a rice cake shop that introduced an online sales platform, he bought eight kinds of rice cakes including injeolmi, songpyeon, honey rice cakes, and baram rice cakes, and said, "Oh my, is there this much left?"

Carrying a basket of rice cakes, President Yoon visited a side dish shop, picked up vegetable side dishes he ordered through the 'Naver Grocery Shopping System' at home before going to work, greeted the market merchants, and then moved to the joint delivery center.

After placing the ordered vegetable side dishes and other products into delivery boxes, President Yoon asked the rider, "If you put the groceries bought here (market) here, do you deliver them directly to their apartments or places like that?"

The rider replied, "We pick up the ordered products through our delivery platform and deliver them on time," to which President Yoon asked again, "I heard it takes just a few hours to deliver almost everywhere in Seoul except some areas."

The rider said, "We deliver within three hours," and President Yoon responded, "The best in the world."

President Yoon was dressed in a green civil defense uniform, which the Ministry of the Interior and Safety is piloting. Citizens who met President Yoon on site greeted him with cheers like "Fighting, Mr. President" and "We love you."

Shortly after, President Yoon presided over the 6th Emergency Economic and Livelihood Meeting and announced the "New Government Policy Direction for Small Business Owners and Self-Employed" to recover damages and strengthen competitiveness for small business owners and self-employed affected by high inflation, heavy rain damage, and the resurgence of COVID-19.

This content was produced with the assistance of AI translation services.