Lotte Confectionery, One of the Longest-Lasting Snacks... More Varied 'Kkokkalcorn'

Lotte Confectionery 'Kkokkalcorn'

[Asia Economy Reporter Eunmo Koo] Lotte Confectionery's Kkokkalcorn, a representative domestic corn snack, continues to show unwavering popularity with sales approaching 85 billion KRW last year.

Since its debut in 1983, Kkokkalcorn's cumulative sales have reached a total of 1.485 trillion KRW as of last year, which translates to approximately 2.8 billion bags. Born from a technical partnership between Lotte Confectionery and the American company General Mills in May 1982, Kkokkalcorn started with sales of about 3 billion KRW in its first year and has maintained strong performance with annual sales ranging from 85 billion to 100 billion KRW from 2015 through last year.

Kkokkalcorn has developed and sold various flavors, starting with the original savory taste and expanding to flavors such as roasted corn and sweet and spicy. The original savory and roasted corn flavors are loved by a wide consumer base from children to older adults, while the sweet and spicy flavor is preferred by consumers in their 20s and 30s. In addition to its flagship products, Kkokkalcorn releases seasonal products every year. The recently launched ‘Kkokkalcorn Steak Fajita Flavor’ is a sweet and spicy snack that has garnered high expectations. Meanwhile, Kkokkalcorn has attracted attention since its early days with its unique packaging design.

In the early days, the packaging was designed to prevent moisture by wrapping the snack in aluminum foil and then placing it inside a hexagonal paper case, which enhanced visual volume and design appeal. This structure was convenient for display and also useful for storage. Since the 1990s, Kkokkalcorn packaging has shifted from paper cases to polyethylene.

This content was produced with the assistance of AI translation services.