9 out of 10 People "Feel High Inflation When Buying Chuseok Gifts"

Timon Survey Results... 38% Shop Smart for Chuseok on Online Platforms

[Asia Economy Reporter Kim Cheol-hyun] A survey found that 9 out of 10 people felt the impact of high inflation while preparing Chuseok gifts. On the 25th, TMON revealed the results of a survey conducted over the past three weeks with 800 customers regarding 'Chuseok gifts.'

According to TMON, 9 out of 10 respondents said they felt the price increase while preparing Chuseok gifts. Additionally, there is a growing trend of contactless and thrifty consumption in preparing Chuseok gifts. First, 59% responded that they would prepare Chuseok gifts. 38% chose 'online platforms such as TMON' as their shopping channel. This is an 11 percentage point increase from last year's Chuseok (27%), mainly due to price competitiveness and shopping convenience. 31% said they 'prepare gifts and give them in person,' while 'do not give gifts' and 'send money with gratitude' each accounted for 10%.

The average gift amount per person was considered appropriate at 'under 100,000 won' by 68%. TMON's Chuseok special sales data also showed that products priced under 50,000 won had the highest sales volume. By product category, sales volume was highest for processed foods at 34%, followed by health foods at 20%, and fresh foods at 10%.

Meanwhile, TMON is holding a special Chuseok event until the 10th of next month to help customers prepare for the holiday economically. Jeon Gu-kyung, Head of TMON Product and Operations Division, said, "We have prepared a large number of cost-effective gifts with high-quality products at good prices to ease consumers' burden of Chuseok prices," adding, "You can also enjoy a 50% discount opportunity when sending Chuseok gifts through TMON Mobile Gift."

This content was produced with the assistance of AI translation services.