Amore HanYul ‘HanYul Market Limited Edition’... “Modern Reinterpretation of Agricultural Products”

Hanyul Market Limited Edition.

[Asia Economy Reporter Moon Hyewon] Amorepacific's Hanyul has launched the 'Hanyul Market Limited Edition,' inspired by traditional Korean markets.

The Hanyul Market Limited Edition is a set composed of four representative brand cosmetics: 'Red Rice Essence 2 types,' 'Young Mugwort Moisture Soothing 2 types,' 'Moonlight Yuzu C Serum,' and 'Strong Soybean Elasticity 2 types.'

The flagship Red Rice Essence line contains red rice fermented with Monascus purpureus using organic brown rice cultivated in Yeoju, Gyeonggi-do, providing excellent skin moisturizing effects.

The Young Mugwort Moisture Soothing line uses young leaves of Ganghwa mugwort harvested around the Dano festival, known for enhanced soothing effects, to hydrate and calm skin tired from harmful environments and stress.

The Moonlight Yuzu C Serum line contains yuzu C vitality capsules, which erase three daily skin fatigue signs: dullness, sagging, and roughness, along with five types of vitamins and taurine.

The Strong Soybean Elasticity line, developed after extensive research, contains the special active ingredient 'Phyto-Sterol' found in soybeans, which soothes accumulated skin irritation and helps create firm, elastic skin from within.

The limited edition product set is packaged in a modern reinterpretation of an agricultural produce box and includes information on the production areas, efficacy, and cultivation dates of the brand's key ingredients such as rice, mugwort, yuzu, and soybeans, enhancing its gift value.

A Hanyul representative stated, "Through this limited edition product, we aimed to convey the abundance and spirit of sharing of the Korean Chuseok holiday and to celebrate the fruits of the harvest."

This content was produced with the assistance of AI translation services.