Shinsegae Inter Opens First Exclusive Pop-up Store for Luxury Haircare Brand Oribe

[Asia Economy Reporter Song Seung-yoon] Shinsegae International announced on the 25th that it will open the first standalone pop-up store of 'Oribe' at Galleria Apgujeong WEST on the 26th of this month and appoint actress Lee Sung-kyung as the brand ambassador.

Oribe is a luxury haircare brand established in 2008 in New York by Oribe Canales, a hairstylist for famous Hollywood stars such as Jennifer Lopez and Scarlett Johansson. It offers haircare products created with over 40 years of expertise. Shinsegae International has been officially selling Oribe products through its own beauty select shop LA PERVA since 2014. This time, judging the high growth potential of Oribe, they decided to open a standalone store.

Oribe, known as the "Chanel of shampoos," has seen sales grow by 360% over the past four years. During the same period, online sales surged by 1036%. The flagship product, ‘Gold Lust Nourishing Hair Oil,’ consistently ranks first or second among bestsellers at LA PERVA. The ‘Gold Lust Shampoo,’ priced at 209,000 KRW per bottle, is also a key product driving the brand’s sales.

The Oribe Galleria Apgujeong store will operate as a pop-up for six months. As the first standalone store, customers can experience all 90 or so products across the entire brand lineup, which were previously unavailable at the select shop. To suggest products optimized for customers’ scalp and hair conditions, a free scalp and hair diagnosis service will be provided upon visiting the store. Various customer events and gifting services will also be offered to commemorate the opening.

Along with the store opening, Oribe plans to launch full-scale marketing by appointing actress Lee Sung-kyung as the brand’s first domestic ambassador. Lee Sung-kyung is a model-turned-actress active across dramas, films, and advertisements. She is currently serving as a muse for global luxury brands with her glamorous and luxurious image.

A Shinsegae International Oribe representative said, "The shampoo market, once dominated by everyday product brands, is becoming segmented according to functionality and preferences," adding, "As the younger generation, familiar with high-end hair products through hotel amenities, is rapidly emerging as the main consumer base, we will actively expand the business."

This content was produced with the assistance of AI translation services.