11st, Additional Sales of ‘11Kittys’ Hope Shopping Goods... "Donation Goal of 100 Million Won"
Donation to Animal Freedom Coalition, Support for Abandoned Cats
[Asia Economy Reporter Lim Chunhan] 11st announced on the 26th that it will start additional sales of the ‘11Kitties’ Hope Shopping goods package, aiming for a total donation of 100 million KRW.
11Kitties is a project idol group composed of stray cats protected by the Animal Freedom Union and serves as the model for the ‘2022 Hope Shopping Campaign’ supporting abandoned animals. 11st sold the Hope Shopping goods on the 18th, and all prepared stock was sold out within 6 hours.
11st is preparing additional stock and starting the second round of sales. The Hope Shopping goods package consists of items reflecting the personalities of the 11Kitties members. The set includes six types of photocards featuring photos and brief introductions of each member, 100% plant-based vegan jelly certified as vegan, one random detachable and reattachable Ttibu Ttibu Seal sticker, collage stickers, phone straps, and more. All proceeds from sales will be donated to the Animal Freedom Union to support stray cats.
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An 11st official said, “Many customers empathize with the purpose of this Hope Shopping campaign, where stray cats themselves serve as models, and are sending messages of support. Participation through shopping as an easy way to donate is steadily increasing, and through this, many abandoned animals have found new lives since last year, which is very meaningful.”
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