Homeplus Reopens Mega Food Market Flagship Store Gangseo Branch After Renovation

Considering Characteristics of Areas with Many 1-2 Person Households
Strengthening Food Store Assortment...Various Tenants Entering

Homeplus CI.

[Asia Economy Reporter Lim Chun-han] Homeplus announced on the 24th that it will reopen Gangseo Branch, where its headquarters building is located, as the Homeplus Mega Food Market flagship store.

Homeplus Gangseo Branch has significantly strengthened its food section compared to existing stores and focused on increasing synergy by hosting various tenants. Reflecting the characteristics of Seoul’s Gangseo-gu, which has many single-person and newlywed households and a large residential complex near the store, resulting in a high proportion of foot traffic customers.

The bakery Montblancier, which is the first thing customers encounter upon entering the food section, has undergone changes. They increased healthy breads such as Campagne, which are low in calories and have excellent texture, and launched meal replacement breads that are hearty and convenient. The ginseng bread, introduced as a Gangseo Branch special, uses natural fermentation, is savory and chewy, and contains domestic ginseng syrup and ginseng powder, offering a sweet and slightly bitter taste. A Mons Donut zone was newly established where customers can enjoy donuts filled with various fillings, along with a variety of desserts such as colorful cronuts and cupcakes that catch the eye.

In the fresh food section, a fruit pop-up shop featuring seasonal sugar-selected fruits and famous regional fruits has opened, and the variety of tropical fruits such as mango, coconut, mangosteen, and dragon fruit has been diversified. In addition, fresh and trendy vegetables such as pesticide-free hydroponic vegetables that can be eaten with confidence, plating herbs that add sophistication to cooking, and exotic mushrooms are stocked. For single-person and two-person households, small-portion salads like Han-kkishinseon and meal replacement convenient salads are also prepared.

A handmade sashimi corner, where dishes are prepared directly in the store, has also opened. They sell various sashimi dishes that delight both the eyes and palate, including donut-shaped ring sushi, dome-shaped ring salmon sashimi, premium aged sashimi managed in a dedicated aging room, assorted kaisendon, and flatfish carpaccio. A steak house specializing in beef steak, where customers can have their meat cut to their preference, is also introduced.

The pizza and teppanyaki corner is also making its debut. The pizza section sells four types of Tongtonglong Pizza, Homeplus’s own developed pizza brand, featuring elongated half-meter dough topped generously with mozzarella cheese, ham, corn, and various toppings. The teppanyaki offers five types of dishes such as freshly stir-fried fried rice, omurice, and gyoza on a hot iron plate at affordable prices and in generous portions.

Products are displayed by brand and type, and new concepts are applied in each zone to provide customers with enjoyable shopping experiences. From World Snack, which gathers snacks from around the world, and My Pet Land, which collects pet products, to premium dried meat charcuterie, toy candy, and hair loss & body care products grouped together, customers can easily find the products they want at a glance.

The Electronics Lounge in the home appliance section is designed for customers to directly experience various small appliances, and new products such as Xiaomi brand, pet appliances, and healthcare appliances have been introduced. Nintendo game experience events are also being held, and the lineup of Samsung unlocked phones and tablet PCs will be strengthened and showcased.

A Homeplus official said, “Based on the successful case of the Mega Food Market renovation, we have concentrated all our capabilities to present the Gangseo Branch flagship store,” adding, “As a key store, it will provide differentiated customer experiences and serve as a driving force leading competitive advantage.”

This content was produced with the assistance of AI translation services.