Samsung Display Aiming for Self-Luminous Market, Targets 67 Trillion KRW in Sales

President Choi Joo-sun Delivers Keynote Speech at Busan 'IMID 2022' Opening Ceremony on 24th
Self-Emissive Display Market Expected to Grow Rapidly Until 2030
Samsung Display Introduces Mid-to-Long-Term Investment Strategy and Innovative Technologies to Lead Self-Emissive Market

[Asia Economy Reporter Kim Pyeonghwa] Samsung Display has expressed its ambition to increase its market share in the self-luminous display market and achieve annual sales of 67 trillion KRW. The company plans to concretize its mid- to long-term strategy centered on three key themes: investment, technology, and new markets.

On the 24th, Choi Ju-seon, President of Samsung Display, delivered the keynote speech at the opening ceremony of the International Meeting on Information Display (IMID) 2022 held at BEXCO in Busan. President Choi gave a lecture on the theme of "Disruptive Innovation Transforming the Display Industry" in front of over 2,500 display experts from 15 countries worldwide.

In his speech, President Choi stated, "After the pandemic, lifestyle changes and evolving consumer demands have accelerated the diversification of IT devices." He expressed a positive outlook, saying, "The self-luminous display market, which is a technology solution optimized for these changes, is expected to grow rapidly and reach approximately $100 billion (about 134.25 trillion KRW) by 2030."

President Choi presented strategies to lead the rapidly growing self-luminous display market and achieve annual sales of $50 billion (about 67.125 trillion KRW), including ▲investment in 8th-generation OLED lines for IT, ▲expansion into IT and automotive markets, and ▲investment in micro displays.

A World Where Virtual is More Familiar Than Reality... Self-Luminous Displays Lead the Change

In his speech, President Choi analyzed, "Since the pandemic, there have been significant changes in lifestyle. Virtual platforms have become more familiar than the physical world, and working from home is regarded as a basic right. In this fundamental transformation, the role of displays as a window connecting the physical and virtual worlds is becoming increasingly important."

He emphasized, "Looking at recent market changes with the diversification of smart devices, connectivity between devices, seamless user experience, and rich image quality are becoming more important than ever."

President Choi forecasted, "These new trends are accelerating the era of self-luminous displays," and stated that the self-luminous display market, expected to be worth $40 to $45 billion (54.7 trillion to 60.4125 trillion KRW) this year, "is anticipated to grow rapidly to $100 billion by 2030."

Samsung Display’s Mid- to Long-Term Strategy Leading with 'Self-Luminous'... Investment, Technology, New Markets

In this keynote speech, President Choi presented Samsung Display’s mid- to long-term strategy to strengthen its leadership in the self-luminous market, which has entered a new growth momentum, along with future market outlooks.

To achieve annual sales of $50 billion, he announced plans to invest in an 8th-generation OLED production line for IT, targeting operation by 2024, and to expand IT and automotive display businesses through collaboration with global clients.

He also revealed plans to invest in micro displays to respond to the VR and AR markets.

Introducing Samsung Display’s Technological Capabilities That Deliver New Value and Change Market Dynamics

At the event, President Choi also introduced next-generation technologies that Samsung Display is focusing on. He said, "Based on Samsung’s heritage, we will concentrate on meaningful technological innovations from a business perspective to provide new value to customers and change the market landscape," highlighting key technologies that will lead market and industry growth.

Specifically, these include ▲all-in-one sensor OLEDs embedded with various sensors, ▲touch-integrated technology combined with large foldable panels, ▲premium automotive OLEDs that satisfy both safety and design, ▲more innovative and differentiated foldable displays, and ▲micro OLED and micro LED for AR and VR.

Regarding QD-OLED, he explained, "QD-OLED appears much brighter compared to other displays with the same luminance, so existing luminance standards cannot accurately represent image quality." To address this, "we developed 'perceived luminance (XCR),' a concept that combines luminance and color gamut to represent actual brightness." He also mentioned that Samsung Display is leading perceived luminance innovation by improving the QD-OLED emission structure and introducing new materials, while focusing on inkjet patterning technology research to innovate productivity and resolution.

President Choi predicted that the micro display market will open if "we provide more definite customer value through reliable technological solutions."

He particularly noted, "For micro display development, the light source must shift from organic to inorganic materials, and the backplane must expand from glass to wafer, which will trigger a technological paradigm shift as displays evolve into semiconductors." He added, "VR and AR present opportunities for the display industry to expand its value chain and converge with other industries."

President Choi emphasized in his speech, "Samsung Display is preparing both micro OLED and micro LED in response to market demands, and some products are expected to be mass-produced in 2024," stressing that "collaboration across the entire ecosystem is more important than ever."

Considering Environmental Value from Product Planning to Disposal, Practicing 'Planet First'

President Choi also emphasized the value and importance of ESG management. Samsung Display is currently establishing an ESG system that considers environmental value from the product planning stage to disposal as part of its ESG management efforts. As a result of these efforts, the recently launched 'Eco Square OLED Plus' reduces power consumption by 52% compared to conventional OLED panels. Additionally, technologies such as variable refresh rate and true black are supported to enable consumers to use electronic products longer and more environmentally friendly while extending battery life.

President Choi stated, "The new generation of OLED will create a leap forward opportunity for the display industry," urging attendees, "Let us work together in industry and academia to achieve greater growth."

This content was produced with the assistance of AI translation services.