KOTRA Holds 'K-Lifestyle' Exhibition and Consultation in Beijing with 148 Companies Participating

Introducing Various Products Aligned with Chinese Consumer Trends Such as Single-Person Economy and Petconomy

[Asia Economy Reporter Han Yeju] KOTRA, together with the Embassy of the Republic of Korea in China, announced on the 24th that it will hold the '2022 K-Lifestyle in Beijing' exhibition and consultation event.

Now in its third year, this event was organized to further enhance cooperation between Korean and Chinese companies in celebration of the 30th anniversary of diplomatic relations between the two countries.

This year, a total of 148 companies will participate, ranging from small and medium-sized enterprises with no prior export experience to China, to large and medium-sized companies such as Nongshim, Pulmuone, CheongKwanJang, LG Household & Health Care, and Lotte Liquor. KOTRA plans to showcase a variety of products reflecting the recent Korean lifestyle to Chinese consumers through collaboration between large and small businesses.

Additionally, 150 buyers, including ByteDance and other leading Chinese consumer goods distribution companies, will participate in one-on-one online and offline export consultations with domestic companies over the course of a week. Gangwon Province, Chungbuk Province, and Daegu City will also participate, presenting products from 35 representative brand companies in their regions.

Furthermore, a webinar introducing China's digital marketing and online distribution trends will be held for domestic companies. During the event period, KOTRA Beijing Trade Center plans to promote the excellence of Korean products through live promotional activities using Wanghong (influencers), and will provide various support until the end of the year to enable Korean products to be listed in local representative O2O distribution stores and online platforms.

Hong Changpyo, head of KOTRA's China Regional Headquarters, stated, "Demand for products and services that match China's new consumption trends accelerated by COVID-19, such as the single (one-person) economy, pet economy, and contactless economy, continues to expand. We plan to continuously support the entry of diverse and distinctive products embodying Korea's advanced lifestyle into the Chinese market."

Meanwhile, companies participating in this event will also take part in the large-scale exhibition 'China Service Trade Fair' held in Beijing on September 5, where they will continue consultations with Chinese buyers.

This content was produced with the assistance of AI translation services.