Lotte Home Shopping Expands Mobile Content Significantly... "Targeting MZ Generation"

Planning New Content Such as Makeup Short-Form and Mukbang

Lotte Homeshopping is launching a large number of unique mobile contents for each product category, including beauty, food, and luxury goods.

[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 24th that it will launch a large number of unique mobile contents for each product category such as beauty, food, and luxury goods.

Every Wednesday at 11 a.m., Lotte Homeshopping will launch "Luxury Reading Woman," a concept where a neighboring sister shares background knowledge and episodes about luxury goods for the MZ generation (Millennials + Generation Z) who are interested in luxury items. Each episode will introduce various brand-related episodes, stories, and styling tips.

On Thursdays at 5 p.m., targeting viewers who are accustomed to eating alone and interested in gourmet food, "Online Meal Friends" will be introduced, where participants eat together and discuss their concerns. On Fridays at 1 p.m., "Witch's Life Records," which introduces lifestyle products such as single-person households and miscellaneous goods, will be launched.

A Lotte Homeshopping official said, "Reflecting the MZ generation trend familiar with mobile and funsumer culture, we will introduce various new mobile contents," adding, "Through unique content, we plan to expand content that not only sells products but also enjoys communication and empathy with customers."

This content was produced with the assistance of AI translation services.